{"id":89337,"date":"2023-03-29T23:48:22","date_gmt":"2023-03-29T23:48:22","guid":{"rendered":"https:\/\/riseuppitch.ca\/?page_id=89337"},"modified":"2023-04-03T22:38:10","modified_gmt":"2023-04-03T22:38:10","slug":"erica-london","status":"publish","type":"page","link":"https:\/\/riseuppitch.ca\/fr\/about\/erica-london\/","title":{"rendered":"Erica London"},"content":{"rendered":"
\"Erica<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div>

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Erica London<\/span><\/h2><\/div>
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Colour Their World<\/span><\/h4><\/div>
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Erica London is a 3-time published Trinidadian-Canadian children’s author. A member of the Writers Union of Canada, CANSCAIP, Vendor for Durham District School Board, presenter for Toronto Public Library and founder of *Colour Their World*.<\/span><\/p><\/div>

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The *Colour Their World* YouTube channel is home to weekly read-alouds, presented through music and animated storytelling. The selection of stories on the YouTube channel cater to a range of ethnicities and heritages.<\/span><\/p><\/div>

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As part of *Colour Their World* she visits elementary schools to present read-alouds and is active in community events Canada-wide. It’s here that she shares her literature and leads discussions on the various topics that her books and products cover.<\/span><\/p><\/div>

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As a top-24 semi-finalist who will get to pitch, what does this opportunity mean to you?<\/span><\/h2><\/div>
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I deem this as an amazing opportunity to showcase my business and what it has to offer. Having applied last year and making it as a semi-finalist once again proves that my ideas and products are relevant. I’m grateful for the second chance.<\/span><\/p><\/div>

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What has been a highlight for you in participating in the Rise Up Pitch Competition?<\/span><\/h2><\/div>
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The highlight in participating was when I was filling out the business plan and model. It was great to look back on the progress that I had made and take note to how much the business has grown since I last applied. Tuning in to the workshops are also an additional bonus as it never hurts to learn more. Knowledge is Power!<\/span><\/p><\/div>

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