Erica London

Colour Their World

Erica London is a 3-time published Trinidadian-Canadian children's author. A member of the Writers Union of Canada, CANSCAIP, Vendor for Durham District School Board, presenter for Toronto Public Library and founder of *Colour Their World*.

The *Colour Their World* YouTube channel is home to weekly read-alouds, presented through music and animated storytelling. The selection of stories on the YouTube channel cater to a range of ethnicities and heritages.

As part of *Colour Their World* she visits elementary schools to present read-alouds and is active in community events Canada-wide. It's here that she shares her literature and leads discussions on the various topics that her books and products cover.

As a top-24 semi-finalist who will get to pitch, what does this opportunity mean to you?

I deem this as an amazing opportunity to showcase my business and what it has to offer. Having applied last year and making it as a semi-finalist once again proves that my ideas and products are relevant. I'm grateful for the second chance.

What has been a highlight for you in participating in the Rise Up Pitch Competition?

The highlight in participating was when I was filling out the business plan and model. It was great to look back on the progress that I had made and take note to how much the business has grown since I last applied. Tuning in to the workshops are also an additional bonus as it never hurts to learn more. Knowledge is Power!