February 7
Information Session
January 31st – February 7
Phase 1 – Announce pitch info session webinar
February 9
Phase 2 – Applications Open
March 1 @ 11:59AM EST
Application closes
March 3
Notify Applicants of Stage 2 – Business Workshop Sessions
March 8 & 9
Webinar Workshops
March 11
Coaches available to provide support
March 14 – 18
Applicants work on LEAN model – Business planning
March 18 @ 4:59PM EST
LEAN Applications Deadline (these applications will be used to shortlist applicants further)
March 21
Judges shortlist applicants to 5 per category
March 22
Semi-Finalist receive 1:1 Pitch Coaching
March 31
Live Pitch in Front of Judges includes Q&A and announcement of winners
Eligibility
In order to apply for the Rise Up Pitch Competition, applicants must meet the general eligibility criteria.
The Applicant must be:
- A legal resident of Canada;
- A self-identified woman
- African, Caribbean or Black woman entrepreneur;
- 18 years or older at the time of application;
- Must be a for-profit business
- A founder and majority shareholder of a business registered and operating in Canada;
- The applicant may only apply for a single category, however, the Organizers reserve the right to reassign applications to different categories and to decline to offer a prize in a category if they decide that the applicant pool is insufficient;
- The applicant understands that funding is taxable;
- Applicant must hold the most senior executive title and/or be the chief decision-maker.
- Applicant must be the founder of the business and/or have had a significant impact on the company if acquired.
- The applicant must be available to participate in the Business Workshops on 08/09 March 2022, 1:1 Pitch Coaching, and the Live Pitch Session on 31 March 2022
- Pitch Coaches, Judges are not eligible to apply
Day 1 English Session
Day 1: March 8, 2022
Event Time: 10:50 AM – 3:30 PM
Location: Online ZOOM (Access Here)
March 8 | Event Timeline [ENGLISH] |
10:50 AM | Speakers for Workshop 1 Login to Platform |
11:00 – 11:03 | Welcome – by Frances Delsol (3 min) Land Acknowledgement Program Overview and Guests Participating Facilitator Introductions |
11:03 – 11:05 AM | Introduction to workshop 1
MC: Frances Delsol |
11:05 – 12:00 PM | Workshop 1 – Understanding your Motives and Purpose
with Olutoyin Oyelade |
12:00 – 12:02 PM | Wrap up to workshop 1
MC: Frances Delsol |
12:02 – 12:30 PM | Lunch Break for Participants |
12:20 PM | Panelists join early |
12:30 – 12:32 PM | Introduction to workshop 2
MC: Frances Delsol |
12:32 – 12:53 PM | Workshop 2 Business Model Canvas with Tka Pinnock |
12:53 – 1:15 PM | Workshop 2 Business Model Canvas: Breakout Rooms |
1:15 – 1:45 PM | Workshop 2 Business Model Canvaswith Tka Pinnock |
1:45 – 1:58 PM | Joint Q↦A |
1:58 – 2:00 PM | Wrap up to workshop 2
MC: Frances Delsol |
2:00 -2:02 PM | Introduction to workshop 3
MC: Fran Delsol |
2:02 – 3:25 PM | Workshop 3 Branding, Digital Marketing, and Social Media with Brendan Boyd Marketing w/ BrandEQ Agency |
3:25 – 3:30 PM | Closing remarks Frances (Thanks, Overview of Tomorrow’s agenda) |
3:30 PM | Event Ends |
Day 2 English Session
Day 2: March 9, 2021
Event Time: 10:15 AM – 2:30 PM
Location: Online ZOOM (Access here)
March 9 | Event Timeline [ENGLISH] |
10:15 AM | Workshop 4 Speakers Login to Platform |
10:30 AM | Welcome – by Nadine Spencer (3 min) Land Acknowledgement Program Overview and Guests Participating Facilitator Introductions |
10:33 – 10:35 AM | Introduction to workshop 4
MC: Nadine Spencer |
10:35 AM – 11:20 AM | Part 1: Design Thinking with Eiko Kawano, Kristina Rostorotsky & Liam Thurston Product Design Leadership @ Loblaws |
11:20 – 12:10 PM | Part 2: eCommerce 101: eComm platform options, basic marketing tools, order management, and fulfillment tips & tricks, and more with Derrick Khoo, Brandan Soucie, and Jerrold Litwinenko Marketing/Growth @ Loblaws |
12:10 – 12:15 PM | Wrap up workshop 4
MC: Nadine Spencer |
12:15 – 1:00 PM | Lunch Break for Participants |
12:50 PM | Workshop 5 Networking Panelist Join Early |
1:00 – 1:02 PM | Welcome Back and introduction to workshop 5
MC: Nadine Spencer |
1:02 PM – 2:30 PM | Workshop 5: RBC Planning and Financial Literacy with Lauren Makaric & David Schuld |
2:30 PM – 2:35 PM | Wrap up workshop 5
MC: Nadine |
2:35 PM | Closing remarks Nadine Spencer Next steps + Timeline |
3:30 PM | Event close |
Program workshops
Those who make it to Stage 2 of the program will be invited to participate in a series of workshops on March 8 + 9. Led by industry experts, these workshops are designed to help participants sharpen their pitches and develop skills they can use to grow their businesses.
March 8
11am – 12pm
Understanding your motivations, your audience, and your solutions
Facilitator: Casa Foundation
12:30pm – 2pm
Branding, Digital Marketing, and Social Media:
How to build your brand and appeal to your audience
Facilitators: BrandEQ & BMO
2pm – 3pm
(Loblaw’s workshop) Powering Your Business with Technology:
How to use technological strategies to build and grow your business
Facilitator: Loblaw Companies Limited
March 9
11am – 12:30pm
Business Planning and Financial Literacy:
Developing growth strategies and managing your finances
Facilitators: BDC & BMO
1pm – 2pm
Networking and Partnerships:
How to find mentors, connect with other business owners, and develop partnerships
Facilitator: de Sedulous Women Leaders
2pm – 3:30pm
Public & Private Procurement
Facilitators: Public Services & Procurement Canada